With a growing business and dated website, Calgary Optometrist Dr. Lori Jaffray came to Nifty for a redesign. The goal: highlight their colourful eyeglass frames, showcase lens options, and attract more patients to Focused Optometry.
We built a site that reflects their branding, simplifies navigation, and highlights services, products, and history—while leaving room for future growth, including online contact lens sales. We look forward to continuing our work with Dr. Jaffray and her team!











