Azurite Design creates custom table coverings and protectors, serving customers across Canada and beyond. The website was designed to support growth into new regions while positioning the brand as a polished, reliable option for both residential and larger-scale orders.
The existing site needed to function as a stronger direct sales tool while supporting geographic SEO growth. The project required clearer product presentation, improved content structure, and a better educational pathway to guide customers through the ordering process.
In addition, the site needed a structured SEO strategy with regional targeting, stronger metadata, accessibility-focused image optimization, and a scalable template for future location-based landing pages.
We redesigned the homepage and refreshed the shop and product pages to establish a cohesive visual identity while keeping the shopping experience intuitive. A stronger content hierarchy was introduced, along with a rebuilt Discover page to educate customers and clarify ordering steps.
An SEO strategy was implemented with targeted geographic focus, including competitor research, keyword mapping, rewritten page content, optimized page titles and descriptions, and structured image alt text. A blog framework and SEO landing page template were also developed to support long-term regional expansion.
A multi-currency solution was integrated to support international customers and future growth beyond Canadian markets.
