Cory Christopher is one of Edmonton’s most recognized florists, known for large-scale installations, weddings, corporate events, and curated retail offerings. As the business expanded significantly, the existing website no longer reflected the full scope of services or the scale of the brand.
The previous site had been left under construction and did not support online purchasing or event promotion in a meaningful way. With retail increasingly shifting online, Cory required a modern, mobile-first platform that could:
- Increase sales conversions
- Streamline the shopping experience
- Highlight weddings, corporate work, and private events
- Promote seasonal pop-up shops and public events
The site needed to balance e-commerce functionality with strong visual storytelling, showcasing both products and large-scale design work.
We redesigned and rebuilt the website with a focus on clean navigation, immersive photography, and strong calls to action that guide visitors toward purchasing, booking, or inquiring.
Shop pages were restructured for clarity and ease of use, while dedicated sections were created for weddings, corporate functions, public events, and seasonal pop-ups. Interactive elements and gallery-driven layouts were incorporated to showcase Cory’s installations and floral design expertise at scale.
The result is a polished, mobile-optimized platform that aligns with the brand’s growth, supports both retail and event-driven revenue streams, and better reflects the full scope of Cory Christopher’s business.
