Montrose Daycare and Childcare is a nurturing early learning centre in South Calgary focused on creating a safe, engaging, and developmentally supportive environment for young children. Alongside its sister centre, Fledglings Educare, Montrose serves families seeking structured programs, before and after school care, and preschool education in a welcoming community setting.
While the existing site contained strong foundational content, it did not fully reflect the warmth, professionalism, or personality of the centre itself. The layout lacked visual hierarchy, navigation was not intuitive, and the mobile experience required improvement.
In addition, the centre required:
- Clearer presentation of programs and services
- A more engaging gallery to showcase the learning environment
- A structured SEO strategy targeting South Calgary childcare searches
- A customizable tour request form to streamline inquiries
The goal was to transform the site from purely informational to experiential, while improving usability for families.
We redesigned the site with a stronger visual hierarchy, playful yet professional styling, and a fully restructured navigation system to guide parents quickly to the information they need. Services were reorganized into clear program-based pages, and a new gallery was introduced to better highlight the centre’s environment and daily activities.
An SEO strategy was implemented targeting South Calgary childcare, preschool, and before and after school care searches, including optimized page structure, metadata, and image descriptions.
We also developed a customizable tour request form that simplifies booking inquiries and improves communication between families and staff. The result is a site that more accurately reflects Montrose’s brand while supporting smoother day-to-day operations.
